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About Dr. Will Horton

Dr. William D. Horton, Psy.D, CADC, CI, MH, is considered by many to be the world’s Leading Neuro-Linguistic Programming (NLP) Trainer.  A Licensed Psychologist, Certified Alcohol and Drug Counselor, and Master Hypnotist, Dr. Will was one of the few non-law enforcement people asked to attend the FBI Crisis/Hostage Negotiation Course at the FBI Academy.

Dr. Horton’s passion for NLP and Hypnosis come from personal experience.  Not only has he used NLP and Hypnosis to overcome alcohol addiction, he’s also used these techniques to win numerous karate tournaments and work as an actor in TV, film, and stage.

Dr. Will has taught people all over the world the skills of NLP, Hypnosis, Performance Enhancement, and the Art of Business Communication.  He is the founder of NFNLP, the National Federation of NeuroLinguistic Programming and the creator of several best selling home study courses on NLP and Hypnosis.  A prolific writer, Dr. Horton’s articles on NLP and Hypnosis are regularly featured in “The Journal of Hypnotism,” the country’s largest hypnosis publication. His articles are considered a must-read in the field of hypnosis and psychology.  His NLP and Hypnosis courses and workbooks have won acclaim for their easy-to-understand format. You will often find him on your favorite radio or television station sharing his extensive knowledge with his audience.  His next book, Mind Control in the 21st Century, will be out this fall.


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Dr. Will has a passion for Martial Arts, and often uses Martial Arts as an analogy in his training programs.  Learning a basic NLP skill is like learning a kick in karate – practice it over and over in order to master it, then use it as a building block to add other skills and techniques.  Dr. Will has done just that, using his NLP and Hypnosis training to win the following awards in Karate:

1996 &1997 Indiana State Senior Champ 1st Place
1998 Tri State Championship Senior Champ
2003 Florida Regional Amateur Athletic Union (AAU), 1 Gold & 1 Silver Medal
2004 Florida Regional AAU, 3 Gold & 2 Silver Medals
2005 Florida Regional AAU, 1 Gold, 1 Silver & 1 Bronze Medal
2006 Florida Regional AAU, 1 Gold (This after 3 knee reconstructions and a shattered elbow)

Dr. Will attended The American Academy of Dramatic Arts.  He has since appeared in over 100 regional, community, dinner and professional theater stage plays.  He is currently working on a movie called HONOR BOUND, in which he is the lead.

He recently appeared in the following plays:  Tennessee William’s Glass Menagerie and Same Time Next Year.  Some of his most memorable roles include:  Brick in Cat on a Hot Tin Roof, Witch Boy in Dark of the Moon, and Mortimer in Arsenic and Old Lace.  Dr. Will held the lead roles in the following plays:  Chapter TwoDon’t Dress for DinnerRumorsLend Me A Tenor, and Sleuth.  Dr. Will also sings and dances, landing roles in Musical Theater:   Nathan Detroit in Guys and Dolls, Billis in South PacificHello Dolly, Applause, and A Funny Thing Happened on the Way to the Forum.  You might have seen Dr. Will at the movies…on the big screen:  Family Ties (Short Action Film), Code Of SilenceThe Package, and Color of Money.  Dr. Will has also directed the following plays:  Steel Magnolias, Don’t Dress for Dinner, and Same Time Next Year.

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