About Me

Dr. William D. Horton, D. Psy.D, CADC, CI, MH, Considered by many to be the world’s Leading NLP Trainer, is also a Licensed Psychologist, Certified Alcohol and Drug Counselor, and Master Hypnotist. He was one of the few non-law enforcement people to be asked to attend the FBI Crisis/Hostage Negotiation Course at the FBI academy. He is the author of the books, Mind Control, How To Get Other To Do What You Want”,  “Primary Objective- Neuro-Linguistic Psychology and Guerrilla Warfare” and Co-author of The “New Psychology of Sales”, Subconscious Communication, the Key to Success, and  “Fat Loss Forever, a 12 Step Approach to Weight Loss”.  His courses and workbooks have won acclaim for their easy-to-understand format. His articles are considered a must-read in the field of hypnosis and psychology. Dr. Horton’s passion for this technology comes from personal experience. He has a Black Belt in Karate and has won tournaments and been published in Martial Arts Journals. Learn from the leader in the field.

Dr. Horton’s articles are featured regularly in The Journal of Hypnotism, the country’s largest hypnosis publication. He presently travels throughout the world training people in the skills of Neuro Linguistic Programming, Hypnosis, Performance Enhancement, and the Art of Business Communications. He is the founder of the National Federation of NeuroLinguistic Programming-NLP for the 21st Century and creator of several best selling home study courses in NLP and Hypnosis You will often find him on your favorite radio or television station sharing his extensive knowledge with his audience. His next book, Mind Control in the 21st Century, will be out this fall.

Here is What the Leaders in Our Field Say:

“Of all the NLP programs I have been exposed to, Dr. Will Horton’s course teaches the best information, in the most effective way I have ever experienced. It’s a true hands-on training, where you can use what you learn in your daily life today, All this, plus taught in a fun, easy-to-understand way,”om Eldridge, Jr., EdM


“NLP, as taught by Dr. Will Horton, has expanded my talents as a social worker and helped in other areas of my life as well. It was one of the most impacting courses I have ever taken. Take it if you want to enrich every area of your life!”Elana Schondorf, MSW Licensed Social Worker


‘This is the single most valuable set of skills I have learned for my work as a counselor. The return on my investment will be many times over in the near future.”

Warren Schneider, MSW; Ohio


“This work is the most cutting edge technology available today, and taught in an easily understood, fun and rapid manner… Everyone in the personal growth, human change work field should have this information NOW! It is a steal; he should, and could, charge thousands more!

Kevin Hogan Author of Psychology of Persuasion


“The techniques presented are applicable to my personal and professional life. The course was educational and inspirational”

Christine Silverstein


“NLP can be an enormous enhancement to your everyday people skills as well as effective in your practice. I used the basic skills to not only get into Harvard but secure a scholarship. Thanks.”

Marie Looby, Rockland, MA

What Do The Experts Say?


“NLP may be the most powerful vehicle for change in existence.”

Psychology Today


“NLP could be the most powerful synthesis of knowledge about communications to emerge.”